Memo
Strategy memo: how I think before I build
The questions I answer before writing a line of a plan.
Before I build anything I write the memo. Who the buyer is. What they already believe. Which claim we can defend if someone pushes on it. What has to be true for the plan to work, and what we'd do if it isn't.
If those answers don't survive one page, the system built on top of them won't survive contact with a real quarter.
Open to VP of Marketing & GTM, Head of GTM, VP Revenue Operations, and GTM engineering roles at AI-native B2B SaaS and PE-backed growth companies that build the tools of change. Chicago, hybrid or remote.
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