WEB OPS
Enterprise Digital Presence Rebuild
Rebuilt tsico.com around enterprise conversion and clean measurement.
Project Details
Outcome
28% lift in organic clicks; 19% increase in enterprise lead engagement.
Scope
UX audit → information architecture → B2B routing → GA4/GTM wiring → content governance.
Stack
WordPress • Elementor • GA4 • GTM
Governance
Conversion-first IA standards • strict B2B routing • measurement QA
What I Shipped
- Outcome — +28% organic clicks and +19% enterprise lead engagement after the rebuild.
- System — conversion-first IA built for enterprise buyers (not consumer traffic patterns).
- Governance — strict B2B routing to reduce consumer/debtor leakage into enterprise funnels.
- System — GA4/GTM instrumentation for high-intent events (forms, key pages, CTAs).
- Artifacts — IA map, event taxonomy, conversion report snapshots.
Interview Line
I rebuilt tsico.com for enterprise conversion—+28% organic clicks and +19% enterprise engagement—with governance at the IA and measurement layers.
Deep Dive
In a live walkthrough I can share redacted artifacts (process maps, KPI dictionaries, example reporting packs, and automation logs).
DEEP DIVE
HOVER TO REVEAL
Example artifacts: routing decision tree; KPI dictionary excerpt; QA checklist; a "what changed?" weekly narrative page.