Enterprise Digital Presence Rebuild
tsico.com rebuilt for enterprise conversion and clean measurement.
- SEO/GEO and content systems
- RevOps and pipeline accountability
TLDR · 90 seconds
I can rebuild a digital presence so it routes the right traffic and measures the right conversions.
The case
- 01The problem
Site traffic was high but unqualified. Consumer visitors mixed with enterprise prospects, and conversion measurement leaked across both.
- 02What I built
I rebuilt the information architecture for enterprise buyers, separated consumer routing, set up GA4 and GTM for high-intent events, and tuned the conversion experience.
- 03What changed
Qualified traffic improved. Conversion measurement stopped leaking across audiences.
- 04Why it mattered
An enterprise site is a sales asset. It should be designed and measured like one.
- 05What it proves
I can rebuild a digital presence so it routes the right traffic and measures the right conversions.
Proof
- 6xqualified traffic increaseaudience-segmented organic and paid
- +28%organic clickspost-rebuild
- +19%enterprise lead engagementpost-rebuild
Systems built
- Conversion-first IA for enterprise buyers
- GA4 and GTM instrumentation for high-intent events
- Strict B2B routing
- Measurement QA on release
Quick details
Scope
UX audit → information architecture → B2B routing → GA4/GTM wiring.
Stack
WordPress • Elementor • GA4 • GTM
Governance
Conversion IA standards • strict B2B routing • measurement QA
Artifacts
Pages from the work. Redacted where it has to be.
Governance notes
- Conversion IA standards versioned
- B2B routing enforced to eliminate consumer leakage
In the interview
I rebuilt tsico.com for enterprise conversion. Clean routing, clean measurement, measurable growth.
In a working session
A walk-through is the better unit. I will show redacted artifacts: process maps, KPI dictionaries, reporting packs, automation logs.