Operating Proof

Case Study
Archive.

Deep dives into GTM systems, revenue operations, and AI-native architectures. Each case includes outcome metrics, system design, and governance frameworks.

AI‑NATIVE GTM

Governed AI GTM Engine

Automation for outbound + RFP drafting with human approvals and audit trails.

40% cycle-time reduction; 99%+ compliance accuracy.→

DEMAND GEN

BDR Pod: Signal-to-Meeting

Signal-driven BDR pod with a hard ≤2-hour signal-to-touch SLA.

40–60 meetings + 12–20 SQLs (first 90 days); ≤2-hour signal-to-touch.→

STRATEGIC POSITIONING

Outcome-First Narrative Architecture

Rebuilt messaging to lead with quantified outcomes instead of service language.

~10% payment lift; 20%+ cost reduction; 26-day cycle-time reduction.→

MARKETING OPS

Two-Function Marketing Operating System

Split marketing into Demand Gen vs. Enablement, then enforced SLAs and output minimums.

7-day brief-to-ship SLA; 200+/yr content output floor.→

DATA SYSTEMS

Enterprise Recovery Performance Ledger

Real-time bridge between GTM systems and recovery platforms with daily reconciliation.

Eliminated 40 hours/month of manual reconciliation; real-time portfolio visibility.→

WEB OPS

Enterprise Digital Presence Rebuild

Rebuilt tsico.com around enterprise conversion and clean measurement.

28% lift in organic clicks; 19% increase in enterprise lead engagement.→