Post-Acquisition SaaS GTM Bridge

Acquired software needed a market story, cross-sell path, and sales motion.

Post-acquisition GTM
Product marketing and narrative
Executive marketing leadership

Recovery performance ledger field-mapping sheet across API input, SQL normalization, CRM ledger, and BI output. — Fig. 46Recovery performance ledger · RPL-FLD-MAP-01

TLDR · 90 seconds

$254M

cross-sell whitespace

73%

CAC reduction

112%

NRR

What it proves

I can translate M&A complexity into product marketing, revenue architecture, and sales enablement.

01The problem
A services business and an acquired SaaS capability had different sales motions, buyer expectations, and expansion paths.
02What I built
I built a hybrid GTM architecture: product-led, sales-assist, and enterprise-services expansion, PQL scoring, customer-health logic, cross-sell triggers, named-account campaign strategy, and rep retraining.
03What changed
The acquired capability became easier to position, sell, and connect to the broader platform story.
04Why it mattered
Post-acquisition value depends on turning deal logic into GTM execution.
05What it proves
I can translate M&A complexity into product marketing, revenue architecture, and sales enablement.

Proof

$254Mcross-sell whitespaceidentified across 2,676 clients in 8 acquired brands
73%CAC reductionpost-acquisition CAC reduction at the enterprise
112%NRRnet revenue retention at the enterprise
7 acquisitionsintegration scope8 acquired brands, 3 web properties

Systems built

Hybrid PLG, sales-assist, and enterprise-services architecture
PQL scoring and customer-health logic
Cross-sell triggers and expansion paths
Named-account campaign strategy
Rep retraining curriculum

Scope

PLG → sales-assist → enterprise services → PQL scoring → customer-health → cross-sell.

Stack

CRM • Product analytics • Customer-health logic • Enablement

Governance

Named-account redaction • company-level claim labels • change control

Artifacts

Pages from the work. Redacted where it has to be.

CRM lead lifecycle map showing stage gates and required fields for the recovery operations cycle. — Fig. 47Lifecycle definitions · LC-13-DFN

Governance notes

Whitespace figure approved with redaction discipline; no named accounts in public artifacts
Company-level outcomes labeled as company-level, not personal achievement claims
Cross-sell logic shared as architecture only

In the interview

I built the GTM bridge that turned acquired software into a cross-sell motion across the platform.

Long form

A written walk-through of this one, in full.

Read it

In a working session

A walk-through is the better unit. I will show redacted artifacts: process maps, KPI dictionaries, reporting packs, automation logs.

CONFIDENTIAL

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