CJLConnor J. Laughlin
IndexFile
MARKETING OPERATING MODEL

Two-Function Marketing Operating Model

Marketing split into demand generation and enablement with enforced SLAs.

  • Executive marketing leadership
Brief-to-ship intake board across seven days from request through ship and archive.
Fig. 43Brief-to-ship intake board · MKT-INT-01

TLDR · 90 seconds

7-day
brief-to-ship SLA
200+
content assets per year
What it proves

I can rebuild marketing into a product-team operating model with enforced cadence.

The case

  1. 01The problem

    Output was inconsistent. Briefs piled up. There was no shared definition of done.

  2. 02What I built

    I split the team into two accountable lanes (demand generation and enablement), enforced a 7-day brief-to-ship SLA, set an output floor, governed Beautiful.ai version control, and segregated GA4 audiences so B2B reporting stayed clean.

  3. 03What changed

    Output became countable. SLAs became enforceable. Reporting became honest.

  4. 04Why it mattered

    An operating model is what turns a team into a function leadership can trust.

  5. 05What it proves

    I can rebuild marketing into a product-team operating model with enforced cadence.

Proof

  • 7-daybrief-to-ship SLAenforced across content and sales assets
  • 200+content assets per yearoutput floor, including 26 press releases

Systems built

  • Two-function org structure
  • Centralized intake-to-archive workflow
  • Beautiful.ai version control
  • GA4 audience segregation for B2B reporting

Quick details

Scope

Org design → intake workflow → deck governance → GA4 segregation.

Stack

Beautiful.ai • GA4 • SharePoint • Marketing Hub

Governance

7-day SLA • output minimums • version control • cadence reviews

Artifacts

Pages from the work. Redacted where it has to be.

Content governance calendar and asset queue with content workflow lanes and library access controls.
Fig. 44Content governance calendar · CGC-24-RE
Two-lane marketing operating cadence wall with weekly rhythm and SLA windows.
Fig. 45Operating cadence wall · Fig. 25

Governance notes

  • Output floor and SLA reviewed in weekly cadence
  • GA4 audience definitions versioned

In the interview

I rebuilt marketing into two functions with a 7-day ship SLA. It runs like a product team.

Long form

A written walk-through of this one, in full.

Read it

In a working session

A walk-through is the better unit. I will show redacted artifacts: process maps, KPI dictionaries, reporting packs, automation logs.

CONFIDENTIAL
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