Connor J. Laughlin

TSI (PE-backed enterprise, roughly $460M)

• ·Built revenue infrastructure behind $159.4M in marketing-influenced pipeline and $52.5M net-new revenue contribution.
• ·Designed a 22-agent AI GTM operating system with governed workflows, audit logs, and approval gates.
• ·Authored the 35+ KPI revenue funnel framework, board-ready reporting cadence, and ghost-pipeline inspection.
• ·Led the marketing function from near-$0 budget and 2 offshore resources to a 4-direct-report core team and 16-person international model.
• ·Managed GTM through 7 acquisitions, 8 acquired brands, 3 web properties, 5 regulated verticals, and a Canadian business unit across 13 provincial jurisdictions.

TSI

• ·Built signal-based BDR pod from existing resources. $2.5M+ first-90-day pipeline, 2-hour high-priority signal-to-touch SLA.
• ·Authored 774-line messaging architecture across 5 regulated business lines plus a 10,900-word master GTM brief.
• ·Rebuilt tsico.com twice for enterprise conversion. Clean B2B routing, GA4 and GTM instrumentation, +28% organic clicks.
• ·Designed the post-acquisition GTM bridge, identified $254M cross-sell whitespace from 2,676 clients, supported 73% CAC reduction and 112% NRR at the company level.

TSI

• ·First digital marketing hire. Built web, analytics, content, demand, attribution, CRM, and sales-enablement layers from scratch.
• ·Stood up the marketing data foundation that later carried the RevOps and AI layers.

Brad's Deals

• ·Wrote and produced content for a consumer site running 10 million monthly visitors.

Reilly Partners

• ·Researched, sourced, and assessed executive candidates across enterprise software and services.

Vatican Museums

• ·Business development and marketing roles starting from a college internship in Rome.