Tool · Reverse funnel

RevOps capacity planner.

Type in a revenue target and the funnel conversion rates from your CRM. The planner walks the math backward and shows what volume each stage needs to carry. Same engine I used to size the team and demand mix at TSI.

RevOps
Demand planning
Capacity sizing
Board-readable

Deals required

133

To hit $10.00M at $75K ACV.

Qualified opportunities required

606

Yields ~51 per month with a 22% win rate.

SQLs required

1.0K

At 60% SQL to opp conversion.

MQLs required

3.4K

At 30% MQL to SQL conversion.

Leads required

18.7K

~1.6K per month at 18% lead to MQL.

Implied pipeline coverage

$45.45M

Top-of-pipeline dollar value needed at current win rate to cover the target.

Why a planner like this matters.

Most marketing plans get sized by working forward from a budget. I size them by working backward from a quota. The math is the same. The conversation it forces with sales, finance, and the CEO is the part that changes the year.

If the implied lead volume looks impossible, the team has a story to tell about win rate, average deal size, or sales-cycle compression. More activity is usually the wrong fix.

Related case

Revenue Operating System from Zero

The 35+ KPI framework that wrapped this planner into a weekly operating cadence at a roughly $460M PE-backed enterprise.

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