In Chicago I trust.
Chicago is good at reminding you that the world is made of actual people doing actual things in weather that has opinions.
2025-11-18 · 5 min
I trust Chicago because it does not try that hard to seduce you.
That is one of its better qualities.
Chicago has beautiful parts, obviously. The lake can look fake in the morning. The skyline still does the thing where you catch it from the Kennedy and briefly forgive every transportation decision that brought you there. The neighborhoods have their own weather systems of noise, food, dogs, strollers, arguments, and people carrying things they absolutely should have put in the car.
But the city is at its best when it is practical.
It works. It fixes. It shovels. It grumbles. It eats standing up. It knows the difference between a person with taste and a person performing taste. It has no patience for your founder story if your car is blocking the alley.
I like that.
Chicago is a useful antidote to professional abstraction. A lot of modern work happens inside screens, decks, dashboards, and language that has been sanded until no human handprints remain. You can spend a whole day moving words around about markets, segments, platforms, pipeline, agents, transformation, and growth. Then you walk outside and a guy in a hoodie is trying to parallel park a truck in the snow while someone yells, "You got room, keep coming, keep coming, stop, no, Jesus Christ."
That is reality.
Bucktown, especially, has this nice mix of ambition and domestic nonsense. People are building companies, walking dogs, renovating kitchens, pushing strollers, running late, arguing about schools, carrying coffees, checking Slack at stop signs, pretending they did not see the parking ticket forming in real time.
It is not glamorous.
Good.
I do not fully trust glamour. Glamour hides the seams. Chicago leaves the seams out where you can inspect them. The brick. The tracks. The potholes. The old corner bar that somehow outlived 4 waves of neighborhood reinvention. The new restaurant next to the place that still has the same handwritten sign in the window.
This city has memory.
That matters to me.
Memory keeps a place honest. It reminds you that everything was built by somebody, maintained by somebody, broken by somebody, fixed by somebody else. The clean finished surface is never the whole story. There is always plumbing. There is always a back room. There is always a person who knows where the weird switch is.
That is how I tend to see work, too.
The public version of a business is the skyline. The actual version is the alley behind the restaurant at 8:00 AM. Deliveries, bins, schedules, invoices, short tempers, small favors, somebody who knows the system well enough to keep it from falling over.
I have more respect for the alley than the skyline.
Chicago teaches that if you pay attention. It rewards the people who can see the visible thing and still care about the machinery under it. The restaurant is only as good as the prep. The train only matters if it comes. The campaign only works if someone built the handoff. The promise only matters if the service shows up in February when the wind is trying to remove your face.
There is a moral quality to that kind of competence.
Maybe that is too grand. Maybe I just like places that make it difficult to become soft in the head.
Either way, Chicago helps.
It keeps the romance close to the logistics. It lets you love the lake and still curse the parking. It gives you beauty with a receipt stapled to it.
That feels right to me.